Increasing Community Member Participation in Enterprise Social Software Platforms Through Leadership Communication5/16/13 by Jessica Catz
Many leaders strive to increase the adoption and viability of their online social communities. This research study illuminates some effective practices regarding leadership communications in enterprise social software platforms to help organizational leaders (and the internal communicators that support them) to best understand how to effectively engage in these environments. This research indicates that leaders who use reciprocal and frequent communication styles may increase community member participation in enterprise social software platforms.
Do you relate to Dilbert's view of the work environment as endless rows of bland cubicles or are you fortunate to work in an environment that promotes creativity and flexibility? Organizations are increasingly turning to flexible work environments to decrease costs and/or improve productivity. But what does this mean to the individual employee? What are the potential drawbacks and benefits organizations need to understand?
Students, faculty, staff and alumni of Northwestern University's MS in Learning & Organizational Change Program regularly share knowledge and resources online about strategic change, leadership, knowledge management, and learning and development. Browse the April 2013 highlights from Twitter, blogs, Google+ and other online resources. Then join the conversation this spring!