Student Startup Acquired by Reigning Champs

Student Startup Acquired by Reigning Champs

WildcatsIn the first acquisition of a company incubated at The Garage at Northwestern University, the sports analytics company Zcruit has been purchased by Reigning Champs, a California-based digital network for student-athletes, parents, coaches, and colleges.

Zcruit, co-founded by Ben Weiss (BS17), was developed at The Garage, Northwestern’s hub for student entrepreneurship and innovation. The student-started company will keep the name Zcruit after it becomes a wholly owned subsidiary of Reigning Champs, and it will operate out of a Chicago-based office.

“The Zcruit team demonstrates what can happen when you combine passion and grit with all of the support Northwestern can bring from the athletics department, the Farley Center, The Garage, the Northwestern alumni network and on and on,” said Billy Banks, associate director of The Garage.

Zcruit uses predictive analytics to optimize the recruiting process for college football programs, saving universities time and money. Weiss and three other undergraduate students founded the company with no funding and very little experience in the technology industry.

With the support of Northwestern’s alumni network and mentors at The Garage, they have grown the company in just a few years into a platform that serves multiple Division I football programs at universities around the country.

“It took a village to get Zcruit to where it is today, said Weiss, crediting both hard work and the number of Northwestern students, faculty, and alumni who helped Zcruit get off the ground. 

Weiss, who studied learning and organizational change in the Schol of Education and Social Policy, will continue to oversee Zcruit’s products and operations as a full-time employee of Reigning Champs.

SESP Entrepreneur Helps College Football Recruiters

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By Kayla Stoner
Last Modified: 12/13/17