SESP Startup Shines in Demo Day

SESP Startup Shines in Demo Day

Demo winners with checksPeople6 CEO Kristin Sanders, fourth from right

People6, a startup digital marketing company founded by School of Education and Social Policy undergraduate Kristen Sanders, took third place -- and a $2,000 prize -- in Northwestern University’s Wildfire Demo Day.  

Judges awarded the top three prizes totaling $10,000 after listening to student pitches, while the in-person and online audience voted for a fan-favorite team, which also took home a monetary prize.

Sanders, a learning and organizational change major and first-generation college student, started her company in July of 2017 and was awarded a residency at The Garage during the winter quarter of 2018.  

“The best part of the program was watching the other teams grow not only as entrepreneurs but as people,” Sanders said. “It was amazing to have the chance pitch my company in front of more than 100 people, and I am so excited to see what will be in store for People6's future. “

People6 is designed to connect businesses with the unique talents and skills of university students who can help with services such as market research, digital marketing, social media, consulting for Gen Z,  white papers, and more.

Sanders, born and raised in Southern California, transferred into SESP from the Weinberg College of Arts and Sciences after learning about the Learning and Organizational major and its emphasis on the human side of businesses.

At SESP, Sanders said she appreciates the flexibility of the curriculum and the fact that her LOC classes bolstered her entrepreneurial aspirations. At one point, Sanders was managing more than 30 students in different projects while balancing her coursework.

“My advisor, Caitlin Burnett, was my shining light and advocate,” Sanders said. “She helped guide me and provided much-needed support.”

Growing up, Sanders pictured herself as a CEO, but not necessarily of her own company. Through her experience with entrepreneurship, “I was able to make sense of what my dreams were growing up and implement them through the network,” she said.

Teams in Wildfire Demo Day addressed issues in a wide variety of fields, from education for teens to a hangover cure.

FanHome, which connects gaming enthusiasts who want to host in-home Twitch-viewing parties with others who are looking to share a couch with fellow fans, took the first place $4,000 prize.

The second prize of $3,000 went to PAL, which empowers the Autism Spectrum Disorder (ASD) community through wearable devices that detect and help reduce the frequency of meltdowns.

Read more about Wildfire Demo Day.

By Julie Deardorff
Last Modified: 9/6/18