Pi Wen Looi

Dr. Pi Wen Looi

Founder and President, Novacrea LLC
Instructor, Master of Science in Learning and Organizational Change Program


Pi Wen is the Founder and President of Novacrea, LLC, a northern California talent management consulting firm. Named one of the most important voices in employee engagement by TechnologyAdvice, she is an expert in employee engagement and employee research methodology. She is experienced in employee surveys, in-depth interviews, focus groups, change management, and meeting facilitation. She uses a design-thinking approach to help her clients generate innovative solutions and accelerate business results.

Prior to Novacrea, Pi Wen worked at Aon Hewitt as a senior consultant and global project manager. She led employee listening projects and later led Hewitt’s global best employers study. She has published articles in The Human Factor,’s Recognition and Engagement Essentials and more; and her research has been cited in several industry books, including Leadership and Talent in Asia: How the Best Companies Deliver Extraordinary Performance. She was the head judge of the first-ever Employee Engagement Hackathon, held in San Francisco. She’s a member of the Society for Human Resource Management (SHRM) and Association for Talent Management (ATD). When she is not consulting with clients, she enjoys taking photos of people and practicing yoga to calm her active mind.



Year Degree Institution
PhD, Applied Quantiative Psychology The Ohio State University
BS, Mathematics National University of Singapore
MS, Applied Quantitative Psychology The Ohio State University

Research Interests

Employee engagement and workspace design

Last Updated: 2017-07-18 09:42:23