Assistant Director, Engagement and Outreach

Assistant Director, Engagement and Outreach

The Assistant Director of Engagement and Outreach provides administrative support and management of marketing, communications, and community outreach and engagement for the Master of Science Program in Learning and Organizational Change (MSLOC) and Executive Learning and Organizational Change (ELOC) Program. This position has significant responsibility for the design and implementation of marketing, recruitment, and career services/development events to engage all members of our community. The Assistant Director partners with the program Directors, faculty, and staff within Northwestern as well as external organizations on efforts to provide strategic learning, development, and career opportunities for MSLOC/ELOC. The position also is responsible for creating and implementing communications strategies and plans to provide timely, coherent, and effective messaging, as well as strategic partnership outreach. The Assistant Director also advises prospective and current students on their academic and career plans.

Please Note: This is a full-time staff position. The incumbent must be available to facilitate weekend and evening events/sessions for current and prospective students. Daily on-campus office hours will be established to promote collaboration with SESP/MSLOC faculty and staff, and adjustments will be made quarterly to accommodate evening teaching and advising schedules. Some travel may be required as the program expands. Because this program offers courses held in the evening (6-9pm), the regular schedule for the Director will routinely require working until 6:30 pm when classes are in session in order to meet with faculty. Supporting virtual class sessions will routinely require work hours between 7 pm and 9 pm. The Alternative Schedule requires approximately one weekend per quarter. Attendance at special events is required.

Specific Responsibilities:

Marketing & Communications Strategic Planning and Management

  • Works with Senior leadership to define, execute and deliver on the strategic direction and mission of MSLOC and ELOC. Responsible for the planning and design of program marketing and communication strategies. Evaluates marketing and recruitment initiatives, reviewing initiative effectiveness, budgets, and long-term plans to ensure program objectives are met. Develops and implements ideas for improving marketing, communications, and recruitment processes and increasing program revenues and enrollments. Pursues new and improved strategies for community engagement, student recruitment, marketing, and communications to meet department, SESP, and University needs. Demonstrates continued excellence through proven metrics and regular reporting.

Marketing and Communications Planning and Administration

  • Manages the development and implementation of content and delivery plans for program marketing and communications; conceptualizes and delivers media opportunities that incorporate online, video, and print. Identifies opportunities to leverage the MSLOC/ELOC brands and talent to maximize community engagement and the growth of the MSLOC/ELOC programs. Oversee the design of digital page layouts, maintaining and continuously improving design cohesion and high quality across all marketing and communication platforms. Ensures timely, coherent, and effective communications, including program websites, social media posts, communications within the program-wide enterprise social network system, and other MSLOC/ELOC program communications (e.g., LinkedIn/Facebook, blogs, etc.). Monitors social media conversations and tracks keywords to monitor trends, advises on potential opportunities, highlights potential issues, and responds to comments/posts in a manner that aligns with the voice of MSLOC/ELOC, in consultation with the Director and staff as needed. Collaborates with SESP communications and marketing staff to strengthen and integrate the MSLOC/ELOC brands with the SESP/NU brand. Proposes and implements short- and long- term action plans for meeting program goals. Creates marketing/outreach/PR materials, including print and electronic (e.g., web) content. Ensures all marketing and communication materials are accurate, clear, complete, and compelling. Collaborates with the Program Directors and staff on the evaluation of processes and systems required to communicate effectively with prospects, students, faculty, alumni and organizational partners. Prepares reports that analyze and assess in both qualitative and quantitative terms the impact of social media and marketing campaigns; regularly presents results, key takeaways, and associated recommendations to help drive and shape content plans. Designs and leads information sessions for prospective students. Interviews and counsels prospective students, serving as a main point of contact for inquiries about the MSLOC and ELOC programs.

Strategic Partner Development and Relationship Management

  • Supports in efforts with new and ongoing partners to develop relationships and seek collaboration with identified strategic partners; supports the cultivation of relationships with organization partners to facilitate the growth of MSLOC/ELOC and promote diversity, equity, inclusion and justice in our field. Partners with internal/external departments, faculty, alumni, and employers to identify career pathways and create an outreach plan to engage organizations that will result in opportunities spanning a broad range of industries and geographies. Provides strategic guidance to employers and alumni as they recruit students based on benchmarks, understanding of the field, and knowledge of MSLOC/ELOC. Serves as the liaison with recruiters for student and alumni career opportunities and events. Works with the Director to plan and execute strategies to involve internal/external constituents and cultivate new alumni, corporate, institutional and/or foundation collaborations in support of ELOC custom and public course offerings. Identifies opportunities and develops strategies for connecting students with alumni and industry experts who will provide academic and/or career resources (e.g., mentoring, coaching, lectures, workshops etc.) and practicum opportunities. Builds and nurtures new relationships with a diverse array of alumni and employers that will increase our programs’ profiles, and University reputation and visibility.

Academic and Career Advising

  • Provides student-centered guidance and counsel based on individual circumstances, preferences, etc. and in compliance with all associated policies, rules and regulations. Offers advising and counseling for complex situations partnering with internal/external resources to provide alternatives and solutions based on specific individual circumstances. Creates resources to meet the career needs of community members. Supports adjunct faculty who offer career advising and counseling support.

Program and Event Management

  • Develops a comprehensive set of programs such as lectures, speaker series, workshops, conferences, trainings, cultural events etc. in collaboration with internal & external resources. Develops proposals, recruits, and collaborates with leaders to design and facilitate interdisciplinary programs. Supports the recruitment and onboarding of instructors/faculty for career services, co-curricular, and extracurricular activities; facilitates programs to meet high quality standards for an outstanding participant experience. Continually assesses and innovates programs to achieve goals. Develops strategies and action plans to increase value, resources and participation.

Target Enrollment Management and Budget 

  • Works on target enrollment, budget development, analysis and management; develops plans to ensure the program meets its enrollment, revenue, and expense budget goals.

Compliance

  • Ensures compliance with all applicable federal, state, local & NU laws, regulations, policies & procedures. Supports the creation and/or implementation of associated training. Collaborates with department staff to submit applicable documentation.

Miscellaneous

  • Performs other duties as assigned.

Questions?

For consideration, current employees must submit an online application. For specific questions about this position, current employees may contact Rachel Monasterio at rachel-monasterio@northwestern.edu. External candidates should be directed to apply via Northwestern’s career site at careers.northwestern.edu

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