MSLOC Panel Discussion Features ‘Change by Design’ on March 18

MSLOC Panel Discussion Features ‘Change by Design’ on March 18

For organizational consultants, the popularity of design thinking is reflected in the statement “the MFA is the new MBA.” What techniques and principles can designers offer to improve change management practices? A panel of expert designers will share applicable design tools and discuss their perspectives on “Designing for Change” at 11:30 a.m. on March 18 at Catalyst Ranch in Chicago.

As part of the Master of Science in Learning and Organizational Change Innovators Lecture Series, this panel session gives design and human capital practitioners an opportunity to learn about design thinking. The session is intended primarily for change management practitioners interested in understanding more about the design thinking trend and its applicability to facilitating organizational change.

Attendees will gain a clear understanding of product and service design approaches that apply to organizational change management, the chance to explore with design practitioners how to translate design thinking into new approaches for facilitating organizational change, and understanding of implications for organizational culture, talent development, and diversity in the workplace, according to director Kimberly Scott.

The panelists are practitioners who have been trained in design, with backgrounds that span a variety of fields. They have extensive experience leading clients through design processes and have at some point applied their design skills to broader organizational change challenges.

Andrew Burroughs
Andrew Burroughs, a partner at IDEO, says he has always been an engineer at heart. He was educated at London’s Imperial College and the Royal College of Art. He specializes in design for the health-care field, having created award-winning devices and tools, and wrote the 2007 book Everyday Engineering
Kelly Costello
Kelly Costello is currently research discipline lead at IA Collaborative. During her career, she has led design research initiatives in innovation strategy, product design, software and web development. She has a master’s of design from IIT and a BFA from University of Memphis. She has taught classes and been on the faculty at several academic institutions, including IIT and Bowling Green State University.
Shannon Ford
Shannon Ford is the founder of Motif, a user experience firm in Chicago. Over the course of her career she has worked with companies such as Microsoft, JC Penney, Discover, SBC and Ford Motor Company, as well as nonprofit and educational clients. She has a graduate degree in interaction design from Carnegie Mellon University.
Jeanne Marie Olson
Jeanne Marie Olson is a lecturer with the MSLOC program at Northwestern, where she teaches a course about designing strategic change. In addition, she is an adjunct lecturer and faculty adviser for the Segal Design Institute at Northwestern. She has also been an independent consultant for more than 20 years.

Learn more about this event and leveraging design principles to facilitate organizational change in an MSLOC Knowledge Lens article at

This event is now sold out, but a post-event video of the discussion will be available at the above link.

By Marilyn Sherman
Last Modified: 3/9/11