Jeff D Merrell

Jeff D Merrell

Jeff Merrell

Jeff D Merrell

Associate Director , MS in Learning & Organizational Change Program
Instructor, MS in Learning & Organizational Change Program


Jeff Merrell is Associate Director of the Master's Program in Learning & Organizational Change (MSLOC). He teaches MSLOC 430 Creating and Sharing Knowledge, which focuses on understanding organizational knowledge sharing and the role played by collaboration technology. Jeff also co-leads the project-based course MSLOC 460 Discovering and Designing Innovation, and MSLOC's Designing for Organizational Effectiveness Certification program.

Jeff's role as Associate Director includes leading the educational technology strategy for MSLOC and the program's use of social collaboration and social media technologies. His professional background includes experience as both a consultant and corporate leader in organizational learning and knowledge management. He was founder of Purple Line Associates, a consultancy and research practice established in 2001 to help organizations define knowledge sharing and collaboration strategies and to implement new technologies and practices. His past consulting work included projects for global leaders in the pharmaceutical and retail industries as well as not-for-profit and federal government organizations.



Year Degree Institution
2006 MS, Learning and Organizational Change Northwestern University
1989 MBA, Marketing Northwestern University Kellogg Graduate School of Management
1977 BA, English Michigan State University

Selected Publications

Scott, Kimberly S.; Sorokti, Keeley H.; Merrell, Jeffrey D. (April, 2016). Learning “beyond the classroom” within an enterprise social network system. The Internet and Higher Education: 75-90.

Scott, Kimberly S.; Sorokti, Keeley H.; Merrell, Jeff D. (April, 2015). Learning Beyond the Classroom: Designing an Enterprise Social Networking System to Support a Program-Wide Community of Inquiry. AERA 2015 Conference Proceedings.

Merrell, Jeff (2007). The success case of Northside Bank: Reframing the tension between profitability and social impact into a source of innovation. Business as an Agent of World Benefit Working Paper Series: 101-127.

Research Interests

Organizational learning and knowledge management, digital networked learning, personal learning networks, social media and social collaboration technologies.